I am Zoey, the founder of ZØY Jewelry (formerly Sol Jewelry), a brand born from inspiration and a deep-rooted belief in the in the transformative power of nature and the universe. Established in 2024 in Sweden, under the name "Sol Jewelry", ZØY Jewelry reflects not just my vision, but the legacy of my grandmother, a remarkable women whose entrepreneurial spirit has shaped my path. 

My grandmother was born in the 1940s during a time of hunger and war. Despite the odds, she raised my mother and her two siblings through sheer determination, building a successful silk business without ever stepping foot in a classroom. Growing up alongside her, I was profoundly influenced by her unwavering energy and resilience. She was a beacon of strength, and her passion ignited in me a desire to create something meaningful.

At ZØY, we honor that legacy by embracing the beauty and mystery of nature and the cosmos. Just as my grandmother transformed her life through her craft, I believe in the gift of nature as a source of inspiration and transformation. Each piece of jewelry is to channel positive energies and inspire confidence, and crafted to remind you of your inner strength and potential.

Our mission is to empower everyone to embrace their best selves, to shine brightly and evolve into the people they aspire to be. When you wear ZØY Jewelry, you carry a small fragment of the universe with you — a symbol of endless possibility and meaningful change.

We are committed to sustainable practices and ethical sourcing, ensuring that our creations not only enhance your beauty but also honor the environment. Our collections are curated through long-term supplier partnerships, with original brand expression, storytelling, and visual identity developed by ZØY Jewelry.

ZØY Jewelry is more than adornment. It is a celebration of life, nature, and the stories that connect us across generations.

Join us on this journey of self-discovery, as we explore the beauty of the universe and embrace the transformative power that surrounds us — carrying forward a legacy of resilience, creativity, and love for nature, just as my grandmother taught me.